For Winter 2014, designer Georgia Currie is sticking to what she is good at (and what sells out in store), with another collection of wardrobe essentials.
Keeping the edit to just 15 looks was a good decision given that this is only her third collection. Taking small, considered steps will allow the brand to grow organically and ensure longevity for the fresh designer.
With a simple colour palette and familiar silhouettes, Georgia Alice has created an entirely wearable and versatile collection.
View all the looks from the show on the NZHerald website.